Samsung Display has announced and previewed its exhibition plans for the 2025 Mobile World Congress (MWC). At this event, Samsung will showcase its OLED technology across various screen sizes and potential applications. Highlight products include a 500Hz QD-OLED display, 240Hz OLED laptops, foldable OLED handheld devices, flexible OLED screens, and the "Seamless Color Studio."
First, let's look at the "world's first 27-inch 500Hz QD-OLED display," which provides gamers with ultra-fast refresh rates, exceptional response times, and rich color gaming experiences. Korean media reported on this impressive display back in November last year. Its appearance at MWC now indicates it's one step closer to retail availability.
Next is Samsung's "Seamless Color Studio" demonstration area, which features OLED smartphones on one side and large displays on the other to highlight how LCD laptop screens on the left, even after undergoing the same color calibration as OLED laptop screens on the right, cannot maintain color consistency with surrounding displays. This demonstration would not be possible without Samsung's improved OLED manufacturing capabilities, which allow for truly high-brightness (1000 nits) OLED panels in handheld device (6.7-inch) screen sizes.
OLED panels are widely regarded as having the best visual quality among modern panel types, especially when compared to IPS panels (good color accuracy and viewing angles but inferior contrast), TN panels (fast response times like OLED but cheaper with far less impressive color performance than premium options), and VA panels (excellent contrast but less vibrant than IPS or OLED).
Aside from concerns about burn-in and high prices, OLED has long been considered the ideal panel type for gaming monitors, media consumption, and professional work when properly calibrated for specific needs. Samsung's ability to achieve this level of OLED consistency across their entire device lineup is impressive. Their research and development in bezel-less and flexible OLED technology also opens up numerous possibilities for future market developments.
In the realm of flexible and bezel-less OLED technology, Samsung has introduced three noteworthy concept products. These include a fully bendable Samsung "Flex Gaming" handheld device, a "Flex Cabin Bag" foldable OLED briefcase with a total screen size of 18.1 inches, and "OLED Tiles" which create a single seamless display by combining ten 6.8-inch OLED panels together without visible bezels.
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